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Can you provide an overview of your career path?

In my bachelor's degree, I majored in communication design and explored the design world extensively, including UX/UI, typography, brand identity, and marketing. I studied at Seoul National University of Science and Technology, which emphasizes interdisciplinary collaboration within organizations.


Throughout my professional journey, I worked with diverse experts such as planners, programmers, editorial and web designers, space designers, and museum and archive researchers, building a multifaceted portfolio. My work ranges from museum, social media, and fashion show projects to corporate projects and Olympic performances.


My fascination with the intersection of design and new media technology led me to study for a master's degree in Digital Arts in New York, where I gained valuable work experience at an interdisciplinary artist, Mattia Casalegno's studio, and a contemporary art gallery in Chelsea. These experiences expanded my expertise and drew inspiration from a broader creative spectrum.

What is your working hypothesis as you design?

As someone who dreamt of being a cartoonist in childhood, started my career as a video producer and studied new media, my philosophy is that all designed content in any medium must have a message or narrative, and how it is expressed can vary depending on the characteristics of the media.


I believe storytelling could be a powerful tool to immerse users in the artwork, making them active participants in the narrative and enabling them to relate to the piece on a deeper level.

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